Adaptiva, a global leader in autonomous endpoint management, today announced that Allison Armstrong has joined the company as Vice President of Product Marketing. In her role, Armstrong will focus on defining Adaptiva’s next lanes of growth, focusing Adaptiva’s GTM teams, and optimizing value. She will help shape the company’s market position and go-to-market strategy, amplify the customer’s needs, and expand customer advocacy, thought leadership and evangelism. Her role will also include developing new growth motions and channels as Adaptiva scales globally.
“Allison brings a strong combination of marketing experience and technical knowledge. She understands enterprise software and what it takes to communicate a product’s value in a competitive market,” said Jeff Day, Chief Growth Officer of Adaptiva. “We are excited to have her join our team and guide the go-to-market organization with winning strategies to drive massive growth in 2027.”
Armstrong brings more than 25 years of customer-centric, B2B technology experience, with a deep background in cybersecurity spanning endpoint and network security, managed detection and response, identity and authentication, and fraud prevention. Her career includes product, marketing and alliances leadership roles at Symantec, WatchGuard, Scout Analytics, Alert Logic and Transmit Security, where she developed extensive experience and results bringing complex technologies to market and translating technical differentiation into business value. Most recently, Armstrong served as Vice President of Marketing and Business Development at Elemica, an enterprise software provider specializing in supply chain orchestration and data.
“AI is accelerating vulnerability discovery and attack execution, putting enormous pressure on enterprises to stay ahead of emerging threats,” said Armstrong. “Traditional approaches to endpoint management simply can't keep pace. Organizations need to anticipate and address issues before they become risks, without sacrificing the control and compliance their ecosystems demand. Adaptiva has been delivering autonomous endpoint management capabilities for years, and I see tremendous opportunity to build on that foundation as the market evolves. It's an exciting time to join the Adaptiva team, and I look forward to helping bring our value to a much broader market.”
Armstrong holds an economics and marketing degree from Santa Clara University and has also studied at the Institute for European Studies.
About Adaptiva
Adaptiva, the autonomous endpoint management company, delivers the fastest way to patch and manage endpoints at scale. IT and security operations leaders trust the company's OneSite Platform and suite of endpoint management products to gain a hands-free, fully autonomous approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Hundreds of today's largest global organizations rely on Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Adaptiva was named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, recognized for both Completeness of Vision and Ability to Execute. Adaptiva is headquartered in Kirkland, Washington with offices in the UK and India. Learn more at adaptiva.com, and follow the company at LinkedIn, Facebook and X.
