About Adaptiva
Adaptiva is a Gartner-recognized Leader in the Endpoint Management market.
We are a small, high-performance team, playing at the top end of this rapidly expanding market (TAM: $50B+, CAGR: 11%). Our customers include some of the world’s biggest and most respected companies, who rely on our technology to manage vast fleets of computers in their global environments. Our largest deployment scales to 450,000 devices in a complex worldwide network spanning 17,000 locations.
We provide a fast-paced and collaborative environment where driven, intellectually curious professionals come together to do the best work of their lives while growing quickly alongside the company.
Our success is fueled by a set of four core values: Integrity, Excellence, Work Ethic, and Dignity of Labor.
As we scale, we are expanding our team to bring our highly differentiated Agentic AI product suite to market, capitalizing on a significant first-mover advantage. For the right candidate, this represents a rare opportunity to help shape a category-defining company while accelerating their own professional trajectory.
We offer an industry-leading benefits package, including 100% company-paid health insurance, performance-based bonuses, a 401(k) retirement plan, and generous stock options that allow employees to participate in the company’s long-term success.
About This Role
Do you excel at shaping compelling narratives that elevate brand authority and influence industry perception? We are seeking a strategic and hands-on Public Relations and Analyst Relations Manager to amplify Adaptiva’s share of voice and strengthen our presence in the IT and cybersecurity landscape.
In this role, you will design and execute a comprehensive earned media and analyst relations strategy that enhances market visibility and credibility. You will craft narratives that resonate with top-tier press and industry influencers, while leading strategic engagements with leading analyst firms such as Gartner, Forrester, and IDC to position Adaptiva as a recognized leader in AI-driven Autonomous Endpoint Management.
Working closely with the company’s leadership team and cross-functional partners across Marketing, Product, and Sales, you will ensure alignment between external communications and business priorities. This includes orchestrating analyst briefings, supporting product and company announcements, and translating market intelligence into actionable insights that strengthen competitive positioning.
The ideal candidate combines strategic vision with hands-on execution - someone who can build and manage influential relationships, shape market perception through compelling storytelling, and convert industry insights into meaningful business impact.
This role will report to the Head of Marketing, and will be based at the company headquarters in Kirkland, WA.
Responsibilities
- Develop and deliver high-impact communications, including product press releases, media pitches, and executive messaging across product innovations, partner integrations, security insights, and customer success stories.
- Partner closely with the Events team to prepare executive speaker briefings, build media kits, coordinate press interviews, and drive integrated PR activation around key industry events such as RSA and MMS.
- Lead the end-to-end management of external PR and analyst relations agencies, including setting strategy, defining priorities, reviewing deliverables, and ensuring accountability for measurable outcomes.
- Establish and track key performance indicators, including media coverage, message pull-through, analyst sentiment, and competitive positioning, and regularly report insights to executive leadership.
- Monitor industry developments across cybersecurity, vulnerability management, and endpoint management to identify timely PR opportunities and ensure messaging remains ahead of market trends.
- Own analyst relations strategy and execution, including scheduling, conducting, and participating in briefings, developing high-quality materials, and cultivating relationships with key analysts across leading firms.
- Manage the full lifecycle of analyst report participation, including drafting submissions, coordinating cross-functional inputs, and responding to analyst inquiries.
- Provide strategic direction to agency partners by setting clear objectives, maintaining high standards for output quality, and ensuring delivery against visibility and coverage goals.
- Analyze analyst research and competitive intelligence to identify market trends, benchmark performance, and deliver actionable insights to Product, Sales, and executive teams.
Requirements
- 5+ years of experience in public relations, communications, and analyst relations within B2B technology; cybersecurity or enterprise IT software experience strongly preferred.
- Demonstrated success securing earned media coverage in top-tier and industry-specific publications.
- Hands-on experience managing analyst report cycles (e.g., Magic Quadrant, Wave, G2 Grid) from submission through publication.
- Proven ability to manage agency relationships effectively and hold external partners accountable to high performance standards.
- Exceptional written, verbal, and storytelling skills, with a strong command of messaging, tone, and audience alignment.
- Comfortable operating in a cross-functional environment, partnering with Product, Engineering, Sales, and executive leadership.
How to Apply
Please submit your resume and cover letter in PDF format to careers@adaptiva.com.
The annual base salary range for this position is $125,000 – $145,000, depending on experience and qualifications.
We do not provide visa sponsorship for this position and participate in E-Verify for work authorization.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other legally protected status.